The Five Fingers of Fundraising Strategy

The holiday season of November & December has nonprofits both excited and nervous at the same time. Gaily Perry writes that:

For many nonprofits, one out of every two gifts comes in the last three months of the year…Online Giving is even more important at year-end. About 40 percent of online gifts are made in December. And 40-60 percent of those gifts are made the last two days of the year.

So naturally, everyone is rushing to find the best fundraising medium that will net their organization the most donations possible.  But charities need to take a step back because, believe it or not, proper fundraising encompasses more than just “direct mail vs. email solicitations” and even “Facebook vs. Twitter.” Continue reading