Dear Mr. Foundation, Please Reject My Application

Four separate times in my life, I have hit the proverbial pavement looking for a job.  I remember very clearly the two types of rejection that I received:

  1. The “Outright” No – Painful and deflating but leaving no doubts. I moved on, hoping the future had something better in store.
  2. The “We Were Very Impressed but Need Time to Decide How Best to Employ You” No – Slow and dragged out.  A lot of positive energy and upbeat words professed.  Encouraged, I even stopped looking at other prospects. Yet, despite all the enthusiasm, in the end no position was offered or available.

Give me the “Outright No” any day of the week and twice in a recession; you win some, you lose some.  The second, drawn-out no, is still a no, but wasted my time and got my hopes up over nothing.  Why not tell me no from the beginning instead of playing achy-breaky games with my heart?

Unfortunately, nonprofit organizations are being subjected to this same treatment, even more so now after the recession and the Madoff scandal. Continue reading

The Five Fingers of Fundraising Strategy

The holiday season of November & December has nonprofits both excited and nervous at the same time. Gaily Perry writes that:

For many nonprofits, one out of every two gifts comes in the last three months of the year…Online Giving is even more important at year-end. About 40 percent of online gifts are made in December. And 40-60 percent of those gifts are made the last two days of the year.

So naturally, everyone is rushing to find the best fundraising medium that will net their organization the most donations possible.  But charities need to take a step back because, believe it or not, proper fundraising encompasses more than just “direct mail vs. email solicitations” and even “Facebook vs. Twitter.” Continue reading